Cybake signs up Aussie pie man as brand ambassador

January 8, 2024

Shaun “Pyney the Pie Man” Pyne with Aussie meat pie.

Cybake bakery software has signed up Australian baking industry celebrity Shaun Pyne, better known as Pyney the Pie Man, as a brand ambassador.

Two years ago, Shaun Pyne set out on a mission to visit every bakery/café across the vast continent of Australia. His purpose? To find out the story behind each one and, specifically, to review the Aussie meat pies they offer.

So far, Shaun has visited an incredible three hundred bakeries and counting, spanning thousands of miles across all six states. He records all his travels on his popular website, Pyney’s Pie Reviews.

For the uninitiated, the Aussie meat pie, often described as a national dish, consists of a hand-sized pastry casing filled with minced or diced meat and gravy. With its roots in northern English cuisine, it is often eaten as a takeaway snack.

Cybake is a bakery management software system that has been adopted by wholesale and retail bakeries across Australia since becoming available in the country in February 2022. Cybake manages everything from orders to invoicing, recipes, production, shop management, waste control, deliveries, and more.

Commenting on his new role, Shaun Pyne says: “I am excited and privileged to be an ambassador for a company which, I believe, is the leader in the bakery software market.”

Josalyn Price, Cybake’s Head of Commercial Operations in Australia & New Zealand, says: “We are really pleased to welcome Pyney to the Cybake family. We love the way Pyney’s pie project supports Australia’s independent bakeries because that’s what we’re all about too.”

Categories: Blog
Tags: Aussie meat pie Australia Pyney the Pie Man Shaun Pyne
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Seamus Quinn is the head of communications for Cybake, Cybake USA and Cybake Australia.

Company profile

We started creating ERP-class software solutions for the baking industry in 1998.

Since then, we’ve gained a reputation for friendly and reliable customer support, a deep understanding of retail and wholesale bakery, and for our expertise in cutting-edge systems and technology.

Now, bakers of all types and sizes rely on Cybake® bakery software to control their businesses, cut admin, improve efficiency and increase sales.