Meet the team: Heather Martins, product manager
November 10, 2026
In the second of our series spotlighting members of the Cybake team, we talk to product manager Heather Martins.
Explain what you do at Cybake in simple terms.
I help decide where the product is going, what we should build next and when new features will be delivered.
What does a typical day at Cybake look like for you?
One of the things I enjoy most about the role is that no two days are the same. One day I might be exploring a new development opportunity and working out how it could benefit our customers. Another day, I could be designing how a feature will work with our development team, talking to customers about the challenges they face or preparing documents to hand a solution over to our Customer Success and Marketing teams.
What’s your favourite thing about working with bakeries?
My first bakery job was with Konditor and Cook in 2008, and I later worked for The Bread Factory and Paul Rhodes. In each business, I discovered that I have a knack for improving processes, troubleshooting and finding a solution in the middle of the chaos.
Bakeries are the perfect environment for that skill set: they move quickly, have lots of moving parts and are full of complexity- not to mention delicious products. That makes the work interesting and rewarding, especially when we can make a real difference for people who care deeply about their craft and products.
What’s one Cybake feature you think deserves more attention and wish more customers knew about?
Access to data through Azure Blob storage.
What’s one problem you love helping customers solve?
There isn’t one problem. I love hearing what our customers want to do with Cybake, their vision to improve the product and getting to work with them to elevate the software.
What have you learned about bakeries since joining Cybake?
I’ve learned that there are countless ways to ‘crack an egg’ and bring fantastic products to market and that they are inherently full of people who are passionate about the industry.
Describe Cybake in three words.
In your corner
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Catherine Thomas is the digital marketing executive at Cybake.
