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Cybake appoints Ali Lyons as retail partnerships director

July 23, 2024

Photo of Cybake's new retail partnerships director Ali Lyons with managing director Jane Tyler

Cybake® has appointed food and beverage sector expert Ali Lyons as its worldwide retail partnerships director.

Lyons will have particular responsibility for our Cybake ISB retail food production planning system.

Cybake ISB is used by supermarkets and other large retailers to improve availability, increase sales and cut waste for in-store bakeries and fresh food counters.

The solution tells in-store bakery colleagues the best combination of products to bake or make at the right times via tablets or hand-held devices by using forecasts and live sales data.

Ali Lyons multi-site F&B leadership experience comes from many years of heading up café and food to go divisions at both Marks and Spencer and Morrisons Supermarkets. She started out in store management at M&S and followed a 17-year career path at the company.

This included various head office roles with a focus on hospitality and led to heading up M&S Cafés. Ali then spent four years at Morrisons where she joined as part of the senior leadership team with responsibility for the supermarket chain’s cafes, staff rooms, coffee and food to go concepts.

Cybake’s new retail partnerships director Ali Lyons (pictured, left) says: “I am joining Cybake at a time of ambitious growth for the company. I have used the Cybake ISB solution myself to good effect for many years and I am surprised how many operators don’t have adequate planning in place; it is an essential part of the system. I look forward to working with existing and new customers to properly expand their outlets’ full potential.”

Cybake founder and managing director Jane Tyler (pictured, right) says: “We like to hire true veterans with valuable experience gained from the sector we serve. Ali is a great example, with a strong network amongst industry experts, leaders and suppliers within F&B and retail. She is extremely customer-focused with a constant eye on helping to improve clients’ profits and sustainability.”

As well as her new role at Cybake, Lyons will continue to work as a consultant bringing her experience together to help a variety of clients achieve success in their food and beverage businesses.

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Seamus Quinn is the head of communications for Cybake, Cybake USA and Cybake Australia.

Company profile

We started creating ERP-class software solutions for the baking industry in 1998.

Since then, we’ve gained a reputation for friendly and reliable customer support, a deep understanding of retail and wholesale bakery, and for our expertise in cutting-edge systems and technology.

Now, bakers of all types and sizes rely on Cybake® bakery software to control their businesses, cut admin, improve efficiency and increase sales.