Cybake appoints ex-BAKO sales executive Rachel Hindle to further expand UK and European markets

May 19, 2021

Cybake has appointed Rachel Hindle as its new Business Development Manager for the UK and Europe.

Rachel, who is 35, is already a familiar face to many in the UK baking sector. She was previously Area Sales Manager for Preston-based ingredients supplier BAKO North Western Group where she worked her way up from internal accounts, to bid writing and then going into sales on a regional and national account level.

Commenting on the new appointment, Cybake managing director Jane Tyler says: “As she has lived and breathed the baking business pretty much since she left college, Rachel is a perfect fit for the Cybake team. Apart from being a super-positive individual, she is already bringing the breadth of her experience to bear on our approach.”

Rachel Hindle says: “I’m really excited to be joining Cybake, especially since the recent development of the new cloud version of the software, which is much more advanced than previous versions. I cannot wait to start sharing twenty-first century technology with bakers to ensure that they are reaching their full potential.”

Cybake bakery software’s adoption by commercial bakeries of all types and sizes continues at pace. In recent months, the company has seen significant growth in the U.S.A. and mainland Europe.

Recent advances to Cybake include added business intelligence modules; international invoicing functions; enhanced picking lists/order arrays; and automated multi-channel e-shop order management.

Categories: Blog
Tags: appointments bakery software Cybake Rachel Hindle
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Company profile

We started creating ERP-class software solutions for the baking industry in 1998.

Since then, we’ve gained a reputation for friendly and reliable customer support, a deep understanding of retail and wholesale bakery, and for our expertise in cutting-edge systems and technology.

Now, bakers of all types and sizes rely on Cybake® bakery software to control their businesses, cut admin, improve efficiency and increase sales.