John Fish

John Fish- Head of customer success

John Fish

Head of Customer Success

MBA graduate John Fish spent many years at M&S in a number of senior regional and head office food division roles, most latterly as senior commercial manager for its international wholesale operation.
After leaving M&S, where he had been a Cybake user, John launched his own food sector consultancy, worked on implementations of Cybake for other major retailers, and joined the company in 2026.

Company profile

We started creating ERP-class software solutions for the baking industry in 1998.

Since then, we’ve gained a reputation for friendly and reliable customer support, a deep understanding of retail and wholesale bakery, and for our expertise in cutting-edge systems and technology.

Now, bakers of all types and sizes rely on Cybake® bakery software to control their businesses, cut admin, improve efficiency and increase sales.