Cybake appoints three new sales executives in the USA - Cybake

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Cybake appoints three new sales executives in the USA

August 21, 2025

Photo of Cybake USA's Luke Karl, Kelly Tyson, Scotty Savage, Hannah Arneson , and Andrea Chappell

Cybake has appointed three new sales executives in the United States,

Based at our North America headquarters in Arvada, Colorado, the new members of the Cybake team are Andrea Chappell (pictured, far right), Hannah Arneson (pictured, second from right), and Scotty Savage (pictured, third from right).

With over nine years of experience in the software and wine industries, Andrea Chappell has worked with a diverse portfolio of clients across the North Central United States providing them with SaaS solutions for CRM, ERP, and BI.

Hannah Arneson is an experienced salesperson with a strong background in marketing and advertising, particularly in the food produce and agricultural sectors.

Scotty Savage has considerable experience of managing IT systems for food retailers, as well as in the sales of SaaS supply chain and EDI solutions.

Commenting on the appointments, Luke Karl, Cybake’s head of USA operations (pictured, far left), says: “Our new colleagues join us at a time of continued growth for Cybake in North America. All three have strong backgrounds in food and beverage-related B2B sales, and they all have taken to the bakery trade like naturals.”

Cybake’s new sales executives will join Luke on our stand at IBIE in Las Vegas from September 14-17, along with Cybake CEO Ali Lyons, North America implementation specialist Kelly Tyson (pictured, second from left), and Rachel Hindle, global sales and marketing manager.

Luke Karl will also give two twenty-minute QuickBITES presentations at the tri-annual mega-event, billed by its organizers as the most important grain-based food event in the Western Hemisphere.

On Saturday, September 14, he will present How to automate your admin to build a more sustainable and profitable wholesale bakery at the Wholesale Bakers Stage 1 in the West Hall from 12:45 AM – 1:05 PM.

On Tuesday, September 16, Luke will present Retail baking: how to get your prices right, cut waste, and operate a wholesale subsidiary at the RBA Bakers Center – RONDO Baking & Pastry Stage.

In the run up to IBIE, we have published a new series of customer success videos here on our website and on our YouTube channel featuring happy users of our software in the USA.

So far, the series has featured:

Zeppole Baking Company in Boise, Idaho, Leavity Bread & Coffee in Salt Lake City, Utah, and Crust Vegan Bakery in Philadelphia, Pennsylvania.

Editor’s note: If you haven’t already registered for IBIE, use the promo code EXH5338 on the IBIE registration page, you will get a 20% discount on the show’s admission fee courtesy of Cybake.

Categories: Blog
Tags: appointments Cybake USA IBIE
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Seamus Quinn is the head of communications for Cybake, Cybake USA and Cybake Australia.

Company profile

We started creating ERP-class software solutions for the baking industry in 1998.

Since then, we’ve gained a reputation for friendly and reliable customer support, a deep understanding of retail and wholesale bakery, and for our expertise in cutting-edge systems and technology.

Now, bakers of all types and sizes rely on Cybake® bakery software to control their businesses, cut admin, improve efficiency and increase sales.